Alex began acting and voice acting in New York, appearing in many commercials, soap operas, and off-Broadway plays.  He was an on-camera spokesperson and host for WLIW, the 2nd largest PBS station in the New York area for three years and for Vermont PBS.

Alex received two Oscars for Technical Achievement, in 2005 and 2010, for the Cablecam aerial camera system now a standard on Fox, CBS, and NBC sports and used on feature flms the world over.

Returning to performaing in 2008, he now has a thriving voice over busienss from his professional studio in Las Vegas.